| Submission of session proposals | October 1, 2011 |
| Notification of acceptance | October 18, 2011 |
| Submission of paper abstracts | November 27, 2011 |
| Notification of acceptance | December 19, 2011 – at the latest |
| Submission of extended abstracts or full papers | Extended to February 12, 2012 |
| Notification of acceptance/Reviewer comments | Beginning of April, 2012 |
| Early bird registration ends | April 18, 2012 New date! |
| Last registration date | April 30, 2012 New date! |
| PhD student/early career Paper development workshop | May 29-30, 2012 |
| Nordic Conference on Consumer Research 2012 | May 30 -June 1, 2012 |
Times and place for the Conference